The “WOW” factor in a small food business refers to the element of surprise or delights that you add to your product or service to create a positive emotional response in your customers.
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Question:
What is meant by the “WOW” factor in a small food business?
Answer:
As a small food business owner, it’s important to think about ways you can add a “WOW” factor to your product or service. This can be as simple as offering a free sample or as complex as creating an entirely new product line. By creating a positive emotional response in your customers, you’ll be able to create a loyal customer base and stand out from the competition.
Examples:
You can add a “WOW” factor by offering:
- a visually appealing and attention-grabbing packaging for your product. For example, you could design custom labels with bright colours or unique graphics that make your product stand out on the shelf.
- a unique or unexpected flavour or ingredient in your product. For example, if you sell ice cream, you could create a flavour that combines unexpected ingredients like lavender and honey.
- a limited-edition or seasonal product that creates a sense of urgency or exclusivity. For example, if you sell cookies, you could create a special holiday flavour that’s only available for a limited time.
- exceptional customer service or a unique in-store experience. For example, if you run a coffee shop, you could have a barista who specialises in latte art create custom designs on customers’ drinks or offer free samples of your newest pastry to customers who make a purchase.
- eco-friendly packaging or sustainable practices. For example, you could use biodegradable packaging or offer a discount to customers who bring their own reusable containers. This not only sets your business apart but also appeals to customers who are environmentally conscious.
Ultimately, adding a “WOW” factor to your small food business is about finding creative ways to surprise and delight your customers. By doing so, you’ll not only create a loyal customer base but also set your business apart from the competition.