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What is involved in baking for a market stall?

By February 23, 2023 No Comments
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If you are considering baking for a market stall consider selling your product to someone already established with a market stall and when you have gained some experience start up your own market stall.   

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Question:

What’s involved in baking for a market stall?

Answer:

Selling your product to someone already established means your outlay initially won’t be too great.  Obviously, the outlay is going to be much greater if you are setting up your own stall;  quantities will be much larger and, of course, you will need to buy or hire the stall itself.  Don’t buy too much equipment to start with as you may find that you change your lines early on and therefore won’t use some of the new equipment.

Points to consider:

What to make?

What you decide to make will depend upon your own skills, upon what is likely to sell and upon what other people are selling.  Try to choose food that you like making because you will be producing them in much larger numbers than usual. 

You probably have your own specialities, maybe from an old family recipe book or a variation of popular food, such as cheese or oatmeal scones.  If your foods are popular with the people you know try them out at the market.

Other ideas can come from commercial sources.  Have you noticed anything which has come into the shops recently which seems to be selling well?  If you have, try out your own version on your customers.

Examples:
  • Bread
  • Cakes, buns and biscuits.
  • Sweet pies and pastries
  • Seasonal specialities
  • Christmas:   Christmas cakes, mince pies, puddings.
  • Easter:   Easter biscuits, Hot Cross Buns, 
  • Special days: Valentine’s Day, Mother’s Day
Presenting your product

Display material for your stall is important.  You will need cloths (preferably white) which will look attractive but wear well.  And if you can vary the height of the display area by using blocks or tins under your cloths, you will be able to set out a much more eye-catching display than you could on a flat surface.

Packaging and labelling your product

It is important to check the Food Hygiene and Food Safety Regulations for the rules and regulations regarding the packaging and labelling of food.

Pricing your product

One of the most difficult tasks is establishing prices that will cover your overheads and give you a profit.  If you are planning to set up your own stall, you will probably need to charge more as your overheads are going to be higher.  

Work out some sample prices, then see how these compare with other stalls or with the prices charged in shops.  Do not be too depressed if your prices come out higher.  Provided that your product is of a consistently high standard, customers are usually prepared to pay a premium for the homemade product.

Go along and check the markets out yourself and see if there is a need for your food product.  Find out the names and addresses of the people who operate the markets and make arrangements to go along and talk to them.  You will be able to find out how the market operates, what the initial cost and running cost are for the stall, what sort of goods sell well and whether there are any obvious gaps in the product regularly on sale.

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